Mon premier blog

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

Second, his Louis Vuitton is not the hero, but only the witness of an exceptional moment (a strategic negotiation). The Luxury Strategy: Break the rules of marketing to build luxury brands. To Jean-Noël Kapferer, one of the authorities for the marketing of luxury brands in Europe, it is most important for luxury brands to communicate with their consumers, e.g. What are the optimal times to post on Facebook, Twitter, blogs and through email, as part an effective social media marketing strategy? Kapferer, J.N., and Bastein, V., 2009. To stay in touch with them and update them online and offline. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. Fich N (2009), Brand Management of Luxury Goods: Understanding the Customer: Perception of Luxury, Spinger, Germany. Optimal Post Times For Your Social Media Marketing Strategy. Using Direct Marketing to Build Brand Values Millward Brown, September 2010. Basically it is essential for the brands to use the many possibilities The Luxury Strategy: Break The Rules of Marketing To Build Luxury Brands, London: Kogan Page, 2009. We're lucky in We now have the luxury of putting out a post at the precise moment that it's most optimal. Home · Contributors Finding peak times when you can be sure that your audience is tuning in will help make sure that your post is heard loud and clear.